Javier von Westphalen Pena
jwestphalen@ubalt.edu
A seasoned senior-level marketing professional, Javier von Westphalen Pena joined SBDC in 2009.
With a proven track record of revenue growth across diverse business-to-business and business-to-consumer market segments, Javier has a well-established ability to leverage customer insights into high-impact direct marketing activities, brand development, advertising and public relations campaigns.
Fluent in Spanish, as well as English, Javier's energetic and collaborative leadership style allows a fluid exchange of ideas in a team environment.
He has held director positions in multi-cultural and Hispanic marketing with roles ranging from strategy, branding, CRM campaigns, promotion and business operations.
With a passion to initiate marketing programs that drive economic growth, Javier’s marketing expertise is rooted in advertising and research. He has extensive consumer marketing experience with such accounts as Little Caesars, Millers and Coca Cola.
Additionally, Javier holds an MBA from Fresno Pacific University and a BS in Marketing and Finance from California State University. Executive courses from the Harvard Business School round out his educational background.
